WE WERE BORN TO DO IT OUR WAY

RB ERREBÉ was born from a simple idea: to create products with their own identity for people who don't need to follow the beaten path.

We weren't born to be just another brand. We were born with the conviction that design, quality and character could coexist without turning a product into something out of reach.

And from the very beginning we understood that building our own brand meant defending it.

A STORY OF RESISTANCE

For years, RB ERREBÉ fought a battle for its identity against one of the most powerful names in the eyewear industry: Ray-Ban.

It took six years of oppositions, appeals and proceedings to defend something we would never give up: the right to build our own brand.

We could have changed our name.

We could have taken the easy way.

We didn't.

In the end, RB ERREBÉ won recognition of its brand.

That battle stopped being simply a legal matter. It became part of our DNA.

Because there are moments when a brand truly discovers who it is. We discovered it when we decided not to back down.

RB ERREBÉ STAYED.

And we kept moving forward.

DESIGN, QUALITY AND ATTITUDE

Since then, we have kept developing our own way of understanding the product.

We are inspired by the great classics, but we don't live in the past. We reinterpret them, transform them and bring them onto our own ground.

We look for materials, proportions and finishes capable of delivering design and quality without artifice.

Sunglasses. Optical frames. Footwear.

Different products, united by the same philosophy: creating things we ourselves would want to wear.

No need to show off.

No following trends just because.

No filters.

FROM AN IDEA TO AN INTERNATIONAL BRAND

RB ERREBÉ was born in Spain, but it was never conceived as a local brand.

From day one, we thought about people, not borders.

A generation that travels, works, discovers, creates, moves cities, crosses countries and sees the world in an increasingly open way.

That's why our ambition has no borders either.

We want RB to be in Madrid, Paris, Milan, Lisbon, New York, Buenos Aires, Tokyo or anywhere someone identifies with our way of seeing life.

Because a brand doesn't belong to the place where it was born.

It belongs to the people who choose to make it their own.

MORE THAN A DECADE LATER

We have changed.

We have learned.

We have made mistakes.

We have started over many times.

But one thing remains intact: the determination to do things our way.

We still believe in design.

We still believe in quality.

We still believe in building a brand with a personality of its own.

And we still believe that authenticity isn't about saying you're different.

It's about proving it.

Every day.

LIVE UNFILTERED.

It's not just our motto.

It's the result of our story.